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Doordash Fastpass
My Roles: Art Director, Copywriter, Editor, Motion Graphics
Jordan Stevens: Art Director
Jolee Abernathy: Art Director
Lass Time Scrolling, More Time Enjoying
For many non-subscribers, free delivery isn'y enough value to make Dashpass worth it. Choice overload causes people to spend more time figuring out what they want to order vs actually enjoying the food they love. Let's extend the value of dash pass beyond free-delivery, and into the real world with exclusive experiences and offers.
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Dashpass creates a new gameified feature to make your food decisions easier so you spend less time scrolling and more time enjoying the food you love.
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