Doordash FastPass

Less time scrolling, more time enjoying

Problem

For many non-subscribers, free delivery isn'y enough value to make Dashpass worth it

Solution

Extend the value of dash pass beyond free-delivery, and into the real world with exclusive experiences and offers.

Insight

Choice overload causes people to spend more time figuring out what they want to order vs actually enjoying the food they love.

Concept

Dashpass creates a new gameified feature to make your food decisions easier so you spend less time scrolling and more time enjoying the food you love.

My Roles

Art Director, Ideation, Conceptualization, Motion Graphics,Copywriter, Editor

Jordan Stevens

Conceptualization, Mobile animator, co-copywriter

jolee abernathy

Conceptualization, Mobile design, Co-copywriter