Doordash FastPass
Less time scrolling, more time enjoying
Problem
For many non-subscribers, free delivery isn'y enough value to make Dashpass worth it
Solution
Extend the value of dash pass beyond free-delivery, and into the real world with exclusive experiences and offers.
Insight
Choice overload causes people to spend more time figuring out what they want to order vs actually enjoying the food they love.
Concept
Dashpass creates a new gameified feature to make your food decisions easier so you spend less time scrolling and more time enjoying the food you love.
My Roles
Art Director, Ideation, Conceptualization, Motion Graphics,Copywriter, Editor
Jordan Stevens
Conceptualization, Mobile animator, co-copywriter
jolee abernathy
Conceptualization, Mobile design, Co-copywriter