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2023 Canyon
Social Launch 

In response to the 2023 Next Generation Canyon launch and the accompanying Finding Nowhere Campaign, my copywriter and I were tasked to ideate and create vertical video content to post during the launch that are relevant to social trends and tie back to the message of the campaign. The 9 ideas below were selected and posted on GMC's social pages. 

Full Campaign Film (Reference):

https://www.youtube.com/watch?v=sUjKVGlafYI

AD: Andrea Dunn   |   CW: Ansley Young  |   CD: Chris Handyside  |   Editor: Andrea Dunn

Finding Nowhere>>>

Post Copy:

Venture beyond the unknown. Epic action awaits in the Next Generation #GMCCanyon.

#TruckTok #Adventure #Overlanding #Offroad 

Places That Don't Feel Real 

Post Copy:

See it for yourself in the Next Generation #GMCCanyon. #TruckTok #TravelTok #Adventure #GetOutdoors

Coordinate Tok

Post Copy:

Monumental moments begin where the road ends. Find your nowhere in the Next Generation #GMCCanyon. #TruckTok #Offroading #Friendship

"I know a spot"

Post Copy:

Meet the Next Generation #GMCCanyon- the Official Vehicle of Nowhere. #TruckTok #Adventure #Overlanding #Offroad 

Nowhere on the map

Post Copy:

It's time to make a point📍 The Next Generation #GMCCanyon. #TruckTok #Adventure #Overlanding #Offroad 

Photo Dump

Post Copy:

The Official Vehicle of Nowhere. The First Ever #GMCCanyon #AT4X. #TruckTok#Adventure #Offroad 

Film Tok

Post Copy:

Experience moments worth capturing in the Next Generation #GMCCanyon. The Official Vehicle of Nowhere. #Filmcamera #Photography #Adventure #TruckTok

Rare Aesthetic 

Post Copy:

Sunset is just the beginning. Explore endlessly in the Next Generation #GMCCanyon- The Official Vehicle of Nowhere. #Night #Camping #Adventure #TruckTok

Tilt Your Phone...

Post Copy:

Unlock a whole new perspective. What will you conquer in the Next Generation #GMCCanyon? #TruckTok #Adventure #Views

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