Canyon Launch
Social Media
In response to the 2023 Next Generation Canyon launch and the accompanying Finding Nowhere Campaign, my copywriter and I were tasked to ideate and create vertical video content to post during the launch that are relevant to social trends and tie back to the message of the campaign. The 9 ideas below were selected and posted on GMC's social pages.
Full Campaign Film (Reference):
My Roles: Art Director, DP, Editor
Finding Nowhere>>>
Post Copy:
Venture beyond the unknown. Epic action awaits in the Next Generation #GMCCanyon.
#TruckTok #Adventure #Overlanding #Offroad
Places That Don't Feel Real
Post Copy:
See it for yourself in the Next Generation #GMCCanyon. #TruckTok #TravelTok #Adventure #GetOutdoors
Coordinate Tok
Post Copy:
Monumental moments begin where the road ends. Find your nowhere in the Next Generation #GMCCanyon. #TruckTok #Offroading #Friendship
"I know a spot"
Post Copy:
Meet the Next Generation #GMCCanyon- the Official Vehicle of Nowhere. #TruckTok #Adventure #Overlanding #Offroad
Nowhere on the map
Post Copy:
It's time to make a point📍 The Next Generation #GMCCanyon. #TruckTok #Adventure #Overlanding #Offroad
Photo Dump
Post Copy:
The Official Vehicle of Nowhere. The First Ever #GMCCanyon #AT4X. #TruckTok#Adventure #Offroad
Film Tok
Post Copy:
Experience moments worth capturing in the Next Generation #GMCCanyon. The Official Vehicle of Nowhere. #Filmcamera #Photography #Adventure #TruckTok
Rare Aesthetic
Post Copy:
Sunset is just the beginning. Explore endlessly in the Next Generation #GMCCanyon- The Official Vehicle of Nowhere. #Night #Camping #Adventure #TruckTok
Tilt Your Phone...
Post Copy:
Unlock a whole new perspective. What will you conquer in the Next Generation #GMCCanyon? #TruckTok #Adventure #Views
AD: Andrea Dunn
CW: Ansley Young
CD: Chris Handyside
Editor: Andrea Dunn
